TCRC-Ezzey Strategic Alliance Proposal

About The Alliance

The TCRC-Ezzey alliance brings together industry expertise, proven marketing capabilities, and innovative technology to deliver exceptional results.

About TCRC

Timeshare Cancellation Resource Center (TCRC) is a leading provider of timeshare cancellation services, helping consumers legally exit unwanted timeshare contracts. With a focus on ethical practices and consumer advocacy, TCRC has established a strong reputation in the industry.

About Ezzey

Ezzey is a premier digital marketing agency specializing in performance-based marketing strategies for service businesses. With proprietary technology, exclusive media access, and deep expertise in lead generation, Ezzey has a proven track record of delivering exceptional results across multiple industries.

Alliance Objectives

Significantly increase qualified lead volume
Reduce cost per acquisition
Improve lead quality and conversion rates
Expand into new market segments
Establish TCRC as the industry leader
Create sustainable competitive advantages

A strategic alliance designed to transform digital marketing performance and drive substantial revenue growth.

The Timeshare Cancellation Resource Center (TCRC) and Ezzey Digital Marketing are uniquely positioned to form a powerful strategic alliance that leverages the strengths of both organizations to achieve exceptional results.

This proposal outlines a comprehensive approach to digital marketing that addresses current challenges, capitalizes on market opportunities, and establishes a clear path to sustainable growth.

Current Situation

Digital Marketing Analysis

Our initial analysis of TCRC's current digital marketing efforts reveals significant opportunities for improvement across multiple channels and strategies. This analysis is based on a preliminary review of current campaigns, performance data, and industry benchmarks.

Acquisition Metrics

Metric	Current Performance	Industry Benchmark
Average CPL	$517	$350-$400
Monthly Lead Volume	10	30-50
Conversion Rate	20%	25-30%
ROAS	1.4X	3-5X

Channel Performance

Channel	CPL	Lead Volume	Conversion Rate
Google Ads	$625	6	18%
Meta/Facebook	$750	4	15%
Display/Retargeting	N/A (Paused)	0	N/A

Critical Infrastructure Assessment

Current Digital Infrastructure Gap

TCRC currently lacks a fully functional digital customer journey infrastructure that can effectively capture, nurture, and convert leads at scale.

Missing Infrastructure Components:

Enterprise-grade conversion tracking system
Automated lead scoring and qualification
Multi-channel attribution modeling
Advanced funnel optimization framework
AI-powered call routing and lead distribution
Comprehensive customer journey mapping

Impact of Current Gaps:

Inability to track true ROI and attribution
Wasted ad spend on unqualified traffic
Poor lead quality and conversion rates
Limited scalability of current efforts
Lack of data-driven optimization capabilities
Missed opportunities for customer retention

Our Solution: Complete Infrastructure Build

Ezzey will design and implement a comprehensive digital customer journey infrastructure from the ground up, ensuring every touchpoint is optimized for maximum conversion and scalability.

Opportunity Assessment

Key Challenges

High cost per lead compared to industry benchmarks
Limited lead volume restricting growth potential
Underutilized channels and targeting capabilities
Lack of advanced audience segmentation
Limited retargeting and nurturing strategies
No Spanish language marketing despite market opportunity
No presence in the solar cancellation market

Growth Opportunities

Implement advanced audience targeting to reduce CPL
Expand channel mix to increase lead volume
Develop comprehensive retargeting strategy
Create Spanish language marketing campaigns
Explore solar cancellation market entry
Implement AI-driven optimization across channels
Develop cross-selling strategy between service lines

Our Approach

Our strategic approach combines proven methodologies with innovative technology to deliver exceptional results for TCRC.

1

Master Marketing Plan (MMP) / Minimum Viable Process (MVP)

We begin with a comprehensive analysis and strategic planning phase to establish the foundation for success.

Comprehensive market analysis and competitive research
Audience segmentation and persona development
Channel strategy and budget allocation
Creative strategy and messaging framework
Performance measurement and KPI establishment

2

Advanced Technology Integration

Leverage Ezzey's proprietary technology and exclusive partnerships to maximize performance.

Proprietary display network access for premium placements
Google Accelerator team integration for advanced optimization
AI-driven bid management and budget allocation
Advanced attribution modeling and analytics
Real-time performance monitoring and optimization

3

Market Expansion Strategy

Systematic expansion into new markets and customer segments to drive growth.

Spanish market development and localization
Solar cancellation market entry strategy
Cross-selling opportunity development
Geographic expansion planning
New channel exploration and testing

Strategic Synergies

The TCRC-Ezzey alliance creates unique synergies that deliver competitive advantages no single organization can achieve alone.

Proprietary Display Network

Access to premium publisher sites with advanced targeting capabilities at significantly reduced costs compared to traditional networks.

Google Accelerator Integration

Dedicated team of 10 Google specialists providing access to beta features, advanced optimization, and strategic guidance.

Spanish Market Expertise

Native language capabilities, culturally relevant creative development, and market-specific targeting strategies.

Solar Cancellation Market

Strategic entry into the emerging solar cancellation market with comprehensive research and development support.

AI-Driven Optimization

Real-time bid management, dynamic budget allocation, and predictive performance modeling for continuous improvement.

Performance-Based Alliance

Aligned incentives through shared risk and reward, ensuring focus on measurable results and long-term success.

Client Success Stories

TCRC Client Success Stories

"I cannot say enough good things about TCRC. They were professional, knowledgeable, and most importantly, they got results. Within months, I was completely free from my timeshare burden. The peace of mind they've given me is priceless."

Michael R.

Freed from $32,000 timeshare debt

"After years of increasing maintenance fees and broken promises, I was desperate to get out of my timeshare. TCRC made the process straightforward and kept me informed every step of the way. I'm now timeshare-free and couldn't be happier!"

Jennifer T.

Successfully exited after 12 years

"I was skeptical at first, having been burned by other companies that promised to help with my timeshare. TCRC was different from day one. They were honest about the process, set realistic expectations, and delivered exactly what they promised. I'm finally free!"

Robert & Susan K.

Relieved of $45,000 timeshare obligation

Ezzey Client Success Stories

"Ezzey transformed our digital marketing completely. Within 6 months, our cost per lead dropped by 40% while our lead volume increased by 300%. Their proprietary technology and expertise delivered results we never thought possible."

Sarah M.

Legal Services Company CEO

"The team at Ezzey doesn't just manage campaigns - they become true partners in your success. Their strategic approach and advanced technology helped us scale from $50K to $500K in monthly revenue in just 18 months."

David L.

Financial Services Director

"Working with Ezzey has been a game-changer for our business. Their performance-based approach means they're as invested in our success as we are. The ROI speaks for itself - 5X return on our marketing investment."

Maria G.

Healthcare Services Owner

Incredible Brands Our Team Has Served

Strategic Alliance Proposal