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Our partnership offers several unique advantages over traditional agency relationships:

• Performance-based fee structure that aligns our incentives with your success
• Access to proprietary resources like our exclusive display network and Google Accelerator team
• Extensive senior leadership involvement from both organizations
• Combined industry expertise in both timeshare cancellation and digital marketing
• Highly scalable approach without the need for additional hiring

Our implementation plan is designed to deliver both immediate improvements and long-term strategic growth. In the first 60-90 days (Phase 1), we focus on quick wins through our Minimum Viable Process (MVP) approach, which typically yields noticeable performance improvements in lead volume and cost per lead. More substantial results develop through Phases 2-4 as we build, grow, and scale the digital marketing program.

The Master Marketing Plan (MMP) is a comprehensive strategy development process that creates a roadmap for digital marketing success. It includes:

• Detailed audience analysis and segmentation
• Channel strategy and budget allocation
• Creative and messaging framework
• Performance measurement and optimization plan
• Growth and scaling strategy

The MMP ensures all marketing activities are guided by a clear, data-driven strategy rather than tactical guesswork.

The Minimum Viable Process (MVP) is an agile implementation approach that allows us to quickly validate strategies with minimal investment. It focuses on rapid testing, learning, and iteration to identify what works before scaling. This approach minimizes risk and accelerates performance improvements by:

• Implementing small-scale tests across multiple channels
• Gathering data quickly to inform decision-making
• Rapidly iterating based on performance feedback
• Scaling successful tactics while eliminating underperforming ones

Our fee structure combines a base management fee with performance incentives to ensure alignment of interests and reward exceptional results. The performance incentives will be determined during the MMP/MVP phase based on established KPIs such as lead volume, cost per lead, conversion rates, and other relevant metrics. This hybrid approach provides stability while incentivizing continuous improvement.