Our Approach

Strategic Approach

Our strategic approach combines proven methodologies, proprietary technology, and industry expertise to deliver exceptional results for TCRC.

The Ezzey-TCRC alliance will implement a comprehensive digital marketing strategy that addresses current challenges while building sustainable competitive advantages. Our approach is based on a deep understanding of the timeshare cancellation industry, consumer behavior, and digital marketing best practices.

Core Principles

  • Data-driven decision making
  • Continuous testing and optimization
  • Channel-specific strategies
  • Audience-centric messaging
  • Performance-based management
  • Scalable infrastructure
Strategic Approach

Strategic Goals

Short-Term Goals (60/90 Days)

  • Implement MMP/MVP strategy
  • Establish baseline performance metrics
  • Launch optimized Google Ads campaigns
  • Implement advanced audience targeting
  • Develop comprehensive retargeting strategy
  • Create initial landing page tests

Medium-Term Goals (6 Months)

  • Achieve improvement in CPL vs. baseline
  • Reach target lead volume for core channels
  • Successfully scale monthly budget
  • Implement and validate advanced audience segmentation
  • Launch initial Spanish market campaigns
  • Begin exploration of solar cancellation market opportunities

Long-Term Goals (12 Months)

  • Successfully scale monthly budget while maintaining target CPL and ROAS
  • Establish TCRC as a leader in the Spanish timeshare cancellation market
  • Develop and implement comprehensive solar cancellation marketing strategy
  • Create integrated cross-selling strategy between timeshare and solar cancellation
  • Implement advanced AI-driven optimization across all channels
  • Develop comprehensive long-term growth strategy for years 2-3

MMP/MVP Approach

Master Marketing Plan (MMP)

The Master Marketing Plan is our comprehensive strategic roadmap that outlines the overall digital marketing strategy, channel mix, audience targeting, messaging framework, and performance metrics. The MMP serves as the foundation for all marketing activities and ensures alignment with TCRC's business objectives.

Key components of the MMP include:

  • Comprehensive market analysis
  • Competitive positioning strategy
  • Channel strategy and budget allocation
  • Audience segmentation and targeting
  • Messaging framework and creative direction
  • Performance metrics and KPIs
  • Testing and optimization framework

Minimum Viable Process (MVP)

The Minimum Viable Process is our approach to implementing the MMP in a phased, iterative manner. The MVP allows us to quickly identify and capitalize on immediate opportunities while building the foundation for long-term success.

Key components of the MVP include:

  • Rapid implementation of high-impact optimizations
  • Systematic testing of key hypotheses
  • Continuous performance monitoring and adjustment
  • Iterative improvement of campaigns and landing pages
  • Regular performance reviews and strategy adjustments
  • Phased implementation of new channels and strategies

Ready to Move Forward?

Let's discuss how this strategic alliance can transform the solar cancellation market and create sustainable value for all stakeholders.

Ross Denny

Co-Founder & President, Ezzey

CEO, Energy Sentry

602.321.1999

Michael Hamburger

Co-Founder & CEO, Ezzey

President, Energy Sentry

480.515.9890

Schedule Strategy Session Download Full Proposal

Featured In Leading Publications

Click on each to see Ezzey featured article