Implementation Investment

Building Your Complete Digital Customer Journey Infrastructure

Critical Infrastructure Assessment

Current Digital Infrastructure Gap

TCRC currently lacks a fully functional digital customer journey infrastructure that can effectively capture, nurture, and convert leads at scale.

Missing Infrastructure Components:

  • Enterprise-grade conversion tracking system
  • Automated lead scoring and qualification
  • Multi-channel attribution modeling
  • Advanced funnel optimization framework
  • AI-powered call routing and lead distribution
  • Comprehensive customer journey mapping

Impact of Current Gaps:

  • Inability to track true ROI and attribution
  • Wasted ad spend on unqualified traffic
  • Poor lead quality and conversion rates
  • Limited scalability of current efforts
  • Lack of data-driven optimization capabilities
  • Missed opportunities for customer retention

Our Solution: Complete Infrastructure Build

Ezzey will design and implement a comprehensive digital customer journey infrastructure from the ground up, ensuring every touchpoint is optimized for maximum conversion and scalability.

Implementation Investment Structure

Accelerating Growth Together – Let's Align on Scope & Structure

Looking forward to walking through this proposal, locking in the agreement, and going live within 10 days of first-month deposit.

1. Infrastructure Build & Launch – First 60 Days

Goal: Build complete digital customer journey infrastructure and stand up a high-volume Google engine for each brand (Timeshare & Solar) that meets our mutually agreed KPIs.

What We Handle & Why It Matters:

What We Handle Why It Matters
Complete digital infrastructure build from ground up Creates the foundation for scalable, trackable growth
Deep data-mining & keyword architecture Eliminates wasted spend and boosts quality scores fast
Offer & funnel calibration on MVP pages (hosted on our sub-domain) Lets us AB-test safely and pivot in hours, not weeks
Enterprise-grade conversion tracking, call routing & AI lead-scoring Every click is traceable from ad to closed deal
Customer journey mapping and optimization Ensures maximum conversion at every touchpoint

Investment: $12K per brand, per month during this phase.

2. Performance & Success Fees – Months 3-12

  • Management & execution: 18% of ad spend + success fees — nothing else (minimum $12K/brand/month).
  • 12-month agreement with a 6-month KPI checkpoint. If we're not beating the metrics we set together, you have an early off-ramp—provided we get a 30-day window to adjust (we plan on smashing them).
  • Minimum monthly spend: $50K per brand once we enter this stage—keeps senior talent glued to your accounts and accelerates learning loops.
  • Success fees activate after Day 60 once benchmark KPIs are hit.
  • IP ownership: After 12 months, you own all campaign IP we create (landing pages, creative, data models, automations). You keep the assets; we keep driving the growth that makes them outperform.

3. Future Upside

In the first 60 days we'll lock in upside incentives tied to performance as we start with Google. Then upon mutual agreement on the scope we can, then layer in proven scale levers through our proprietary premium network built around Display, Retargeting, TikTok, Email, SMS/Text, Ringless Voicemail, and data mining. The scope will have additional investment. Goal: scale hard while keeping CAC aligned with LTV. When you see us kicking butt, we scope and bolt on the next channel—no surprises.

4. Collaboration with Your Creative/Web Team

Love that you have in-house talent. We'll specify exactly what's required for them to build (i.e. copy, wireframes, testing matrices). If their assets convert, perfect. If not, we'll scope & quote the rebuild and handle it. We'll also provide exact specs for pixel/tag/API wiring; your devs can implement, and our team will QA.

Why This Works

  • Complete infrastructure build: We're not just optimizing existing systems—we're building a world-class digital customer journey from scratch.
  • Wicked-smart launch: Our playbook has already scaled companies to seven-figure ad spend while holding 2-4× ROAS.
  • Massive ROMS: At $100K/month ad spend, a 3-4× ROAS yields $300-400K in revenue. Against a $12K minimum (or 18% = $18K) fee, that's a 17–22× return on marketing spend from our execution.
  • Mutual skin in the game: Success fees only trigger when we hit the numbers we've set together.

Management Fee Details

Billing Information

Billing Frequency: Monthly
Payment Terms: Due on 30 day interval
First Payment: Upon contract signing
Payment Method: ACH
Late Fee: 1.5% per month

Contract Terms

Initial Term: 12 months
Renewal: Automatic monthly renewal
Termination Notice: 30 days written notice after 9 months

Ready to Move Forward?

Let's discuss how this strategic alliance can transform the solar cancellation market and create sustainable value for all stakeholders.

Ross Denny

Co-Founder & President, Ezzey

CEO, Energy Sentry

602.321.1999

Michael Hamburger

Co-Founder & CEO, Ezzey

President, Energy Sentry

480.515.9890

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